June 26, 2013 – According to the Virginia Tech Transportation Institute, the average time a driver’s eyes are off the road while texting is nearly five seconds. When traveling at 55mph, that’s enough time to cover the length of a football field. To underscore the risks of texting while driving, Peoplesign has teamed up with the Ad Council to donate digital space to their "Stop The Texts. Stop The Wrecks" campaign.
This effort enabled Peoplesign to integrate the campaign’s visual safety messaging as part of their website anti-spam service. Developed as an alternative to the 'captcha' tests that require users to type distorted letters into a form, Peoplesign requires users to simply click on matching pictures to assure they are human viewers of a website. Since April 2013, the campaign graphic has been successfully matched over 100,000 times through a network of thousands of websites registered with Peoplesign. A successful match not only helps stop website spam, but also reliably demonstrates a human interaction with the campaign.
"This effort marks the first time one of our national PSA campaigns has been featured on Peoplesign’s network, which has resulted in increased exposure for our Texting and Driving Prevention messages," said Beth Ellard, Executive Vice President of Media of the Ad Council. "On behalf of the Ad Council and our campaign partners, we are grateful to Peoplesign for supporting this critical and life-saving message."
Developed in October 2011 by the Ad Council, the "Stop The Texts. Stop The Wrecks." campaign’s goal is to curb the behavior of young adults (aged 16-24) about the dangers of texting while driving. The campaign communicates to teens and adults that when you text and drive, you are not multitasking, but essentially driving blind. The campaign directs audiences to StopTextsStopWrecks.org, where teens and young adults can find facts about the impact of texting while driving and tips for how to curb the risky behavior.
"This cause jumped out at me because I lost a friend to a traffic accident that involved a distracted driver. When I see someone texting on the road, I wonder if they've fully considered the risks. I'm glad to be able to help the Ad Council spread the message of this critical campaign," said Peoplesign founder Dave Newquist.
For more information, visit peoplesign.com.
Peoplesign is a website anti-spam service which provides a user-friendly alternative to text captcha via a picture matching interaction. Since 2009, thousands of sites worldwide have chosen Peoplesign. For a live demo visit peoplesign.com.
The Ad Council is a private, non-profit organization with a rich history of marshaling volunteer talent from the advertising and media industries to deliver critical messages to the American public. Having produced thousands of PSA campaigns addressing the most pressing social issues of the day, the Ad Council has affected, and continues to affect, tremendous positive change by raising awareness, inspiring action and saving lives. To learn more about the Ad Council and its campaigns, visit www.adcouncil.org.
The Ad Council